Do You Need To Invest In Search Engine Optimisation (SEO)

Hardensjewellers SEO Team / January 15, 2020

Is SEO a Waste of Money Or Do You Need SEO Services

Search engine optimization or SEO, in short, is a digital marketing technique for optimizing your website and improve its search engine rankings. Essentially, it’s making your website content appear in the top results of a search engine (mostly Google) when they search certain key phrases.

By following some of the set of guidelines and trends, you can improve the quality of your website improving the user experience.

Why SEO?

Do brands and business need SEO? The answer is yes. Why? Well, SEO is a vital marketing tool because it makes your website more visible which translates to more traffic. With more traffic, it brings more opportunities for turning prospects into businesses.

Besides, it’s a valuable tool for building relationships, positioning your business as the go-to, and creating awareness.

So, here why your business will need SEO:

Improve the overall user experience of your site, since customers know what they want and if they don’t get it they simply move to another platform.
Builds trust and maintains the credibility of your brand or company. Most people trust Google, so having a top rank in Google searches increases trust in your website.
It is good for social promotion since a majority of users click on the top five results in any search engine. Taking advantage of this is more likely to promote as well as drive more traffic to your site.
Allows your website and your company or brand to stay ahead of the competition. Search engine optimized websites tend to receive more customers as well as get insights on what the later really wants.

Is SEO Worth the Investment of Time and Money?

With such advantages, is search engine optimization still necessary or is a waste of money.

The first thing you need to know is that SEO service is not a static solution or the answer to your business problems. Optimising your website ought to be a continuous effort and requires regular monitoring to maximize the results.

So yes, SEO is still relevant since it an essential indirect factor that will help you in generating new revenue opportunities. However, without a clear plan or knowledge on how to go by, SEO work can be a waste of resources.

How To Make SEO Worth The Investment

For small-scale businesses with no marketing departments, handling it yourself can be cheaper. Additionally, companies with marketing budgets can also do it in-house by hiring SEO experts.

However, those without the necessary manpower or capabilities can consider hiring an SEO company to undertake the process on their behalf.

There are many SEO agencies available in Singapore. Choosing the right SEO company can help you with more than just first page placement on Google search results.

The key is to find Singapore SEO services that will offer you content marketing, email marketing as well as social media and pay per click campaigns.

For instance, Singapore currently has 3.12 million e-commerce users out of a population of 5.6 million people, with revenue in the market amounting to US$4,989 million in 2019. Anyone setting up shop there or already in business requires an excellent SEO firm to help in penetrating the market since more companies steadily invest more in digital advertising.

How To Choose Reliable SEO Company In Singapore

What are factors to keep in mind before engaging any SEO company in Singapore?

Firstly, having a clear and well-defined goal is the primary and foremost issue before embarking. After this ensure interested SEO firms understand what you need as well as provide you with the data on areas that require improvement. This can be done by scheduling a consultation with the firms in interest.

The second thing to look at is if the SEO firm has the capability to track and measure your data. Reason being that some so-called SEO experts can’t track data or even interpret what the data means. Avoid a cheap SEO agency or falling to shiny presentations that offer instant results.

Thirdly is to get unbiased feedback and testimonies to establish their reputation and capabilities. This can be done by visiting the company’s website or through online sites like Glassdoor, Google, or Yelp. However, caution must be exercised as some SEO experts may be black hats fishing for vulnerabilities. You can stop engaging a SEO agency once the desired resulted have been achieved and try doing it in-house.

All in all, investing in SEO marketing can be a long-term or short-term depending on your end goals. However, companies underestimate the time and money it takes to be successful with SEO.

Singapore SEO expert in Google acknowledges that search engine optimisation is not a one-time thing but an ongoing strategy even after achieving that first rank on Google. This is because search engine algorithms like Google’s change often as well as that it’s a constant war between competitors to stay above each other. So the answer to when to stop is never.

SEO Singapore Services is one of the leading SEO companies you can count on to deliver great optimization results.

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Singapore

SEO Tips In Promoting Diamond Jewellery In Singapore

Hardensjewellers SEO Team / June 5, 2019

SEO Guide In Promoting Diamond Jewellery Business

If you are in the jewellery business, you would certainly need to add SEO marketing to your overall marketing strategy. No business today can do well if your brand is not visible online.

When your customers are contemplating to buy a diamond ring for their engagement, they will most likely first do a Google search online for the “best diamond ring in Singapore” or “best diamond jewellery shop” to look at.

Well, in this case, there are few things you should put in mind first before in ensuring your company is seen by these customers when they are making the final decision to buy a diamond proposal ring.

What will attract your customers’ attention when they visit your site? You have to have useful content that is helpful in their journey to buying the right diamond ring. So ensure that you include some of these write up on your diamond ring web page, as part of your SEO work:

POCKET SIZE

Obviously you can’t think of buying something when you cannot afford. Therefore before you can think of purchasing a diamond proposal ring, you have to consider your pocket first: will you afford to buy it not?

Then later on you can proceed to make an informed decision which you will be really certain of.

DIAMOND SHAPE & CUT YOU WANT TO BUY

Diamond proposal ring comes in a variety of shapes and cuts. These are tailor-made to suit different customer needs and preferences. So one has to know these shapes in order to make sure the one they will opt for is what best suits their partner’s choice.

Advisably, it is so wise to openly discuss about it with your partner before the engagement day gets closer even though you would show them as a surprise.

There are various diamond ring shapes and cuts which range from cushion cut, round, princess cut, oval, emerald cut among many others.

The cushion cut, formerly known as the Old mine cut, has rounded corners that takes the shape of a square or rectangle.

This diamond ring shape is found almost in every shop in countries like Singapore and others. It is said to be one of the oldest diamond ring shapes, as it has been available for more than 200 years.

Its continued existence is attributed to the antique feeling, combined with modern performance it offers to love partners.

Cushion cut rings are found in more variants compared to some other forms of engagement rings. They exist in one of three pavilion facet patterns which are depth, girdle and culet.

Most people do prefer Cushion cut rings with a slight rectangle of 1.10-1.20 in their length to width. However this depends mostly on personal preferences as they are not the same.

Solitaire ring is commonly available in the Singaporean diamond market. The name “solitaire” simply relates to the nature in which the ring is made.

That is the displays of the single engraved diamond stone which makes someone feels proud of that ring whenever they’re putting it on. It comes in many color bands like yellow, white and rose-gold. There it being one of the popular choice.

RING COLOUR

Since people have difference choices and preferences, the issue of color comes into consideration when you think of buying a ring. Diamond colors come in different grades, and F-H has proven to be the most popular. However you might enjoy a different one.

IT’S CLARITY

In most cases it is the last determined characteristic of the diamond, when it has less impact on the general outlook, which matters to many people.

Distinguished grades like SI1 and SI2 are given to some diamond rings and these rings have inclusions which a naked eye can easily identify. Nevertheless a bit of expertise in diamonds is needed for one to make judgements. So it’s better for you to engage one.

SIZE

Obviously, there’s no one size which fits all in diamond ring industry. People need to understand different diamond sizes and quality; this relates to the unit of measuring diamond weight called a carat.

For example, 1CT is equal to 6.4MM. By knowing this one can really understand the worthiness of the ring he/she intends to buy for their partner. The size also has a directly impact on the cost of the ring, so when one hear of higher carats, they absolutely understand that their pocket has to be stronger.

INSURANCE

Since diamond proposal ring is so much expensive, one has to be very aware of the insurance policies surrounding them. Also, the warranty benefits provided by the dealer in case of damage or any other unlikely event should be considered.

All in all, buying a diamond ring in Singapore needs a very careful planning and understanding since it is just like any other expensive investment like purchasing of a car.

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